Our team is passionate about improving care for those with diabetes. We pride ourselves in keeping the end users at the heart of our decision making with a number of our team having a personal understanding of what it means to manage and live with the disease.

Our leadership team has decades of experience in:

  • Clinical care
  • Informatics- including national systems development
  • Data integration
  • Digital health service delivery
  • Education delivery
  • Research


Our goal is to transform diabetes care globally through low cost population-based solutions that deliver data-driven knowledge and advice to patients and health care professionals thereby improving care, saving lives and saving money.

Senior Leadership

Dr Deborah Wake
Dr Deborah WakeCEO and Chief Medical Officer
Dr Debbie Wake, CEO and co-founder is a respected entrepreneur, innovator, physician, educator and published academic. She is an NHS Innovation Accelerator (NIA) fellow, a national Women in Innovation award winner and a Diabetes UK Clinical Champion. She is passionate about improving the lives of people with diabetes through education and data driven care. She has led international diabetes projects in Kuwait and China, and raised more than £5m in academic and innovation grants. Her work is recognised with multiple innovation, entrepreneurship/ business and academic awards and accolades.
Dr Scott Cunningham
Dr Scott CunninghamChief Technical Officer
Scott is the technical lead for My Diabetes My Way and SCI-Diabetes, the national integrated online diabetes health record for NHS Scotland. 17+ years experience working in health/ extensively published in IT in clinical care benefits. Extensive experience in information governance, data integration and support services for various national government strategies.
Professor Steve Howell
Professor Steve HowellNon Executive Chair
Founder of a number of Life Science healthcare businesses, including Innova Partnerships, Reminova and SaaS company Relaymed. Exited a number of companies through trade sales. Visiting Professor of Commercial Innovation at Kings College London.
Doogie Brodie
Doogie BrodieDevelopment Manager
Over twenty years’ experience in a broad spectrum of technology roles in a fast moving commercial environment, including board level responsibilities, managing the full software development lifecycle, business analysis and project management.
Andrew Mikhail
Andrew MikhailHead of International Development
Andrew has over 15 years of international experience predominantly working in the Middle East. Over the last 10 years he has made major contributions to building the product/service offering, market presence and teams for international digital health companies, through the introduction of innovative healthcare solutions and concepts. He has a passion for nurturing and growing teams who strive for excellence while demonstrating a clear focus on customer satisfaction.

SOPs & Evidence

Further details and background information on our operating processes, standards and evidence can be found on our SOPs & Evidence page.

Our Vision, Mission and Values


Transforming diabetes care.


Improving the lives of people with diabetes through innovative digital health solutions.

Values – Integrity, Excellence, Teamwork and  Social Conscience

Operating with honesty, respect, equality and fairness in all aspects of our business.

Providing a first-class user experience and promoting a culture of continuous improvement. We’ll be professional in all our dealings, providing value for money and collaborating in an open and helpful manner.

Ensuring our workplace is a fun, stimulating and rewarding environment. Empowering employees to take responsibility wherever possible and appropriate. This company exists because of its employees and they will always be at the heart of the business.

We seek to make a positive contribution to society, operating in an ethical manner that strives to reduce its environmental footprint.